You don’t have to be a music industry insider to know that there’s currently a desire for ‘90s revivalism, with hordes of defunct bands coming out of the woodwork to do one quick lap on the festival circuit and get the praise they always deserved but never earned their first time around. But Braid knew from the start that this was never meant to be a cash-in reunion. With the ten-year anniversary of No Coast, it’s clear this isn’t where Braid’s story ended—it’s where a new chapter began. “I hope No Coast can be an introduction for people who haven’t heard Braid before,” says Broach. “It’d be great if some of the old fans were into it as well, but we want to grow as a band. We worked hard on this record. We want it to be the album people listen to; the one where they go, ‘That’s the one.’”
