The Happy Fits What Could Be Better
The Happy Fits have excelled with their online presence with 30 million streams, and 350k monthly listeners on Spotify alone. This has translated with their grassroots touring approach, selling out venues like Rough Trade in NYC (350 Cap) and multiple nights at House of Independents NJ (550 cap). They have also supported Plain White Ts, This Wild Life and The Frights on tour. Their previous album sold 3k in Vinyl and 2k in CDs throughout the campaign, and their rabid fanbase amounts to a huge interaction across all socials. Due to touring cancellations for the year, the band has stepped up their visual side, creating 6 music videos by the end of the campaign, as well as a series of guitar/cello tutorials, a food show ''local hits with the happy fits''. And yes, the trio replaces the traditional bass guitar with a cello to provide a new twist on a classic genre.