P.h.f. Purest Hell Baby Pink

Release date:
May 27, 2022
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P.H.F. is the recording project of Auckland, NZ songwriter and producer Joe Locke. From it's origins in Locke's 2008 bedroom productions, P.H.F. has gone on to collaborate with artists like Clairo and ARTHUR, toured globally, and had music released on pioneering vaporwave label Crystal Magic, before settling at it's current home, Danger Collective Records. P.H.F.'s highly anticipated 2022 LP Purest Hell stands as a love letter to Locke's close friend and essential collaborator Reuben Winter (milk, Totems) who passed away in September 2020. Expanding on the genre-bending ambition of New Metal, Locke uses musical experimentation as a way to process grief, incorporating shredding guitar, careening breakbeat chops, and heavy electronics as a way of paying tribute to, and feeling closer to Winter. While tracks like "Skincare" and "A Letter From Purest Hell" draw power from a deep and impactful sense of loss, the album is more than just an elegy, but a celebration of life of a beloved friend and musical innovator. Locke rises to the occasion, and with the help of collaborators Fantasyluv, Rew, and fellow 909 Worldwide members 99jakes & Forcefeeded, crafts his strongest and most affecting collection of songs to date.

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