Hailing from Mall Creek, Mississippi, G.C. Cameron rose to fame at 22 years of age, when he joined Motown Records to become lead singer of The Spinners. After a string of well received releases, including chartbuster ‘It’s A Shame’, co-written and produced by Stevie Wonder, Cameron left The Spinners to pursue a solo career. It was a trip to Fantasy Studios, San Francisco in 1977, where Cameron teamed up with Harvey Faqua, Greg Crockett and Elgie Stover to realise what is arguably his finest work. A full album was recorded, but only two tracks saw the light of day, via the short-lived UK label, Flamingo. Soundway’s Live for Love release comprises the two in-demand cuts previously released on Flamingo - the deep and dubby disco-workout ‘If I Love You (Instrumental)’ and soul drenched ballad ‘Live For Love’, coupled with two unreleased recordings rescued from the abyss after 45 years of collecting dust. The modern-soul-dancer ‘Thank You Baby’, backed by Jeanie Tracy and Martha Walsh, is a jewel that displays Cameron’s full range whilst the vocal to ‘If I Love You’ elevates the recording to dance-floor-ready.
