Kim Hiorthoy & Rune Kristoffersen Let's Put It To Music: 20 Years Of Rune Grammofon

After having borrowed lines from Jimi Hendrix and English poets for all previous anniversary releases we struck out for this one until Kim, well after the deadline, accidentally stumbled over Johnny Cash and "Forever Words: The Unknown Poems". "Let's Put It To Music" quite nails it when it comes to the basic idea of the book and how we approach the whole process of making a record. As Tim Gane is quotet in Adrian Shaughnessy's introduction "a Stereolab record was never finished until the cover was done". That rings true for Rune Grammofon as well, and we would like to add that a sleeve is never designed for the sole purpose of selling a product (it took 28 releases before an artist was pictured on the sleeve!), or necessarily reflect the music in any way (is that even possible), but rather to establish a suggestive relation between the two, often based on the album title or a song title, but not in an obvious way. After some 200 releases, I can't remember Kim ever "explaining" a sleeve design, and I can't remember me ever asking him. It's no secret that label founder Rune Kristoffersen is a big admirer of labels like Blue Note, Impulse, ECM, 4AD and Factory, to mention some labels with strong visual identities. But we can't recall another label that has worked with one designer exclusively for 20 years and 200 releases. The exclusivity was a premise for our collaboration from the very beginning, but we certainly never had any expectations about how long we would be able to keep it going. Especially when considering that Kim is occupied on a number of arenas; as photographer, filmmaker, illustrator, painter, writer, musician, dancer and choreographer. As one will discover, the book is far from being a catalog lining up the releases (it's not even "complete" or chronological in that sense), but gives an interesting insight by also including sketches, rejected designs and unused idas that never left the drawing board...