When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with lush visuals and concepts around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase, Nisemono, loosely translates to 'fraud or fake', and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root's role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. LISTEN:https://open. Spotify. com/album/7taDp3ENsj9voOAwVQ36PQ
